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FOR CCG ADVISORS
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OUR WORK
Here are examples of the strategy, creative direction, digital assets, and marketing materials we create to help bring the brand to life across every client touchpoint.
Brand Strategy • Website Direction • Content Examples
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OUR WORK
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With every client, our goal is to understand the direction they want to go, identify what is missing, and turn strong creative work into real business value.
From brand strategy and digital presence to content and marketing materials, everything we create is built to help the business look more credible, stand out online, and connect with the people who do not know them yet.
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Website Links
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Explore Our Sites
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Here are a few websites we’ve built for clients. Click any image below to open the live site and explore the work directly.
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Brand Guides,
Strategy, Positioning
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Scope By Area
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The seven pillars of our project.
One
Brand Strategy & Positioning
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The foundation, and the single highest-leverage piece, which is why it leads. A refresh and revamp built around your
existing logo, delivered as a complete 20-page brand guideline book.
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Brand Strategy & Positioning
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What's Included
Interviews with you and your team, market and competitor research, audience definition (sellers vs. buyers),
positioning and messaging framework, values, and voice and tone. The guideline book covers: logo system (primary
logos, clear space, minimum sizing, variations, co-branding and secondary lockups, and usage rules so only approved
artwork is ever used), color palette with Pantone, CMYK, and RGB values that meet ADA and WCAG AA contrast
standards, typography and hierarchy with usage rules, textures, sizing elements with their proportions and usage,
photography and videography direction (people, places, office settings, and what to avoid), icon styles, infographic and chart styles, banner styles, and a media and press contact page.
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Brand Strategy & Positioning
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What we track
What we are pushing for is adoption and consistency across every touchpoint. This is the standard the
website, collateral, and content are all measured against.
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Marketing
Collateral
Marketing Collateral System
What We Build
Business cards, brochures, mailers, one-sheets, advisor materials, QR-code pieces, and other branded assets designed directly from your brand guidelines.
How We Track Data
When possible, we connect QR codes and digital links to tracking so your team can see what gets scanned, which materials perform best, and where engagement is coming from.
Business Cards
Direct Mail Back
Work Auth. Form
Direct Mail Front
Yard Sign
Ads Flyer
QR Code Database
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Linked In
Examples
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value
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How we will work together.
Meetings.
Our meetings are built to have
a point: every one gives you a clear update on what we are doing, what we are working on, what is completed, what is
next, and where everything stands. Designed to keep our timelines and roadmap in front of both
teams.
Frequency.
To start, this will likely be a weekly cadence, and from there we adjust it based on the scope of work in a given month. As we lock in exactly what you want and the level you want to operate at, we will schedule the meetings appropriately around the roadmap.
In Person.
While we are on-site for production, we will set aside time to sit down with you, even over lunch, to get a deeper feel for where you want to take things, brainstorm what is next, and share the trends and recommendations we are seeing. The goal throughout is to get genuinely ingrained in how you operate so the work keeps getting sharper over time