Our work with Joaquin went far beyond social media. We supported his personal brand through high-quality podcast production, engaging video content, and a tailored social strategy that connected with fans and expanded his reach. The goal was to position him not just as a fighter—but as a creator, entrepreneur, and influential voice in the combat sports world.

In addition to digital content, we helped coordinate real-world activations including fan meet-and-greets, gym rental setups, and interactive experiences that deepened his connection with supporters. Every touchpoint—from his Instagram clips to in-person events—was designed to reflect his energy, authenticity, and ambition.

This project showcases how athlete branding can transcend sport. Through strategic storytelling, event execution, and creative media, we helped Joaquin build a platform that punches well above its weight.